Are you SEO ready for 2020?
Technological development is fast and this also
applies to a large extent within search engines. Google makes thousands of
updates every single year and many of them have a huge impact on the
opportunities and limitations it provides. If you do not stay up to date,
if you stick to old strategies or take advantage of the many new opportunities
that constantly arise, you will slowly lose visibility and customers in your
market! Are you ready for SEO in 2020? Are you sure your website meets the
technical requirements Google has today, are your texts and links well
optimized, and are you sure that you are taking advantage of all the
opportunities for effective optimization that exist today?
We will take a closer look at this in this post.
Technical SEO is becoming even more important
It has always been important to have a technically a well-functioning website that meets the requirements of both visitors and
Google. But in recent years, technical SEO has become far more complicated
and the consequences of not having control over it much more serious.
We are very confident that this development will continue
in 2020! One can - a little simplified, divide technical SEO into
"limitations" and "opportunities". The limitations are
about understanding the many technical requirements that exist for Google to
understand your website in the right way. In addition to the obvious
requirements for mobile-friendliness and speed, there are today a lot of
requirements and limitations in relation to e.g. what data Google requires
to see, structures, formats, and how data is printed. At this point,
unfortunately, documentation from Google is scarce - and to make matters worse,
much of the information they provide or that you can find around the web is not
always entirely accurate. For example. In their official
announcements, Google is just as legally optimistic about how
"perfect" they handle JavaScript, Duplicate Content, and error
pages. Our unconditional experience is that you get significantly better
results if you have control over these things yourself instead of leaving it to
Google's filters! Opportunities, as opposed to restrictions, are about
the many technical possibilities that exist today to strengthen your visibility
in Google, but as such, there is no requirement that you must support. Many
people are not at all aware of all the technical options available today to
enhance your SEO services in Lahore and visibility in Google. But just that can be your big
advantage! Because if you know them, and take advantage of them, it can
give you an extra boost over your competitors.
Content Optimization, Panda, Hummingbird, and Bert
As with technical SEO, content optimization has always
been important - both to optimize your conversion and visibility in
Google. And here too, a lot has happened - and still happens a lot! A
development that will undoubtedly continue in 2020. In the old days,
content optimization was just about repeating your keywords a lot of times on
targeted pages. Today it is far more complex. Today, you can work
with many more types of content and each one must be optimized in its own
special way, in order to work in relation to your customers and Google. Google
has generally become much better at understanding languages. And they have become better at filtering out bad content that they
do not think benefits their search users. This journey started with the
Panda updates, almost a number of years ago. It went hard on me .a. websites with autogenerated content, advertising-heavy pages, and
pages with thin or duplicate content. With Hummingbird, Google got
completely new possibilities for "natural language" search - the
ability to understand many more nuances of the language. And most recently
with Bert, they have lifted it to new heights with a more detailed
understanding of the small nuances and words in sentences that can be crucial
to meaning.
So instead of matching words and characters, Google now
more closely matches intentions, events, and entities (from strings to
things). It is not certain that your website directly suffers from bad
texts today, but unless you know a lot about all these content-related SEO
factors, it is almost certain that you will achieve a significantly better
visibility by optimizing them.
Link building is harder than ever before
Links are still a crucial factor in ranking well in
Google. Dot! And there is absolutely nothing to suggest that will
change in 2020. Links will continue to play a huge role. The question then
is just how to get the links that will give your website the authority it
needs. And it changes all the time. It has definitely gotten
harder. Today, getting the right links requires a much more broad-spectrum
effort. Some can still be bought, some you can get involved in, but others
can - and should be obtained through creative "Earned Links" campaigns.
Have you made a plan for your link building activities in 2020?
If not, or if you are not quite sure it is strong enough,
then I would highly recommend that you get started right away. The
probability that your competitors already have started
is very high.
Get help with SEO in 2020
Waimea is one of the few Pakistan SEO agencies that have
strong expertise in all parts of SEO - both the hard-core technical, content
optimization, user engagement, and link building. And only through a
combined effort do you achieve the results you deserve.
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