From the name alone one can understand what Pay-Per-Click advertising is (from now on PPC). This is a form of advertising where the advertiser pays the advertiser for every click made on his ad. Its great advantage is that it can be used to drive targeted traffic to your website very quickly. In addition, unlike most ad formats, it allows you to run your ads in specific geographic locations. For example, you can ensure that your ads only appear in a specific country, city, county, or even addresses that have a specific zip code. Those who oppose Pay-per-click advertising say that their dynamics are pale in comparison to the power of organic rankings through SEO, which to some extent is true. Organic high rankings on Google (ie those that have not been "purchased") can provide five to five times the clicks of Google AdWords (Google's paid advertising program). However, there is no reason to choose only PPC as a strategy. You can use it in conjunction with Search Engine