From the name alone one can understand what Pay-Per-Click advertising is (from now on PPC). This is a form of advertising where the advertiser pays the advertiser for every click made on his ad. Its great advantage is that it can be used to drive targeted traffic to your website very quickly. In addition, unlike most ad formats, it allows you to run your ads in specific geographic locations. For example, you can ensure that your ads only appear in a specific country, city, county, or even addresses that have a specific zip code.

Those who oppose Pay-per-click advertising say that their dynamics are pale in comparison to the power of organic rankings through SEO, which to some extent is true. Organic high rankings on Google (ie those that have not been "purchased") can provide five to five times the clicks of Google AdWords (Google's paid advertising program). However, there is no reason to choose only PPC as a strategy. You can use it in conjunction with Search Engine Optimization and get impressive results.

PPC is actually a very effective but short-term solution, which will essentially "cover" you as you build your organic SEO rankings. On the other hand, PPC can significantly improve your SEO strategy. So let's look at how you can use PPC and SEO together to create the most effective online marketing strategy.

Test your Website before you start promoting it

As mentioned earlier, SEO can take some time to become a truly sustainable source of traffic to your site. It can take up to three to six months to engage with your site's organic rankings to start seeing some results, and it takes about a year to "taste" all the benefits of your efforts.

In addition, there is the case during these efforts to spend a lot of time improving the ranking of a page and then find that it does not have good conversion rates of visitors to customers. This is why all digital marketing experts say that SEO is essentially a continuous process that ensures a site is compatible with updates and changes to Google's ranking algorithm (yes, Google people are constantly changing the type which determines the organic ranking of websites).

SEO also takes care of the continuous optimization of the conversion rates of a page, which is usually done with small changes that ensure that customers will activate the desired calls for action on that page.

By testing a page with PPC before we begin its ranking efforts, we can get a very good estimate of its performance. If its performance is not as expected, then changes should be made to our search engine optimization strategy and the tactics we use. This test can significantly reduce the time it takes for a page to rank organically.

The best solution is to use both channels

If you take the time to learn how SEO and PPC work, you will be able to combine them much better. PPC can give you a lot of short-term feedback on the performance of some pages on your website. The information provided by some PPC platforms can also inform you about potential SEO opportunities.

You can then use this information to create a longer term SEO strategy. A good SEO services in Lahore strategy, as we said above, will not only help you reduce your PPC support, but will also provide you with high traffic rates with high conversion rates. By combining these two forms of online marketing, you will gain a very significant advantage over your competitors.