Get a free lecture on SEO and local companies' digital challenges

 

I have put together a really good talk on the strategic and technical challenges most small and local businesses face in the global digital world. The lecture is offered to selected organizers completely free of charge. If you are a member of an organization, ERFA group, municipal entrepreneur group, or similar and would like to offer this lecture to your members or local companies, Below you can read a little more about the lecture and why we offer to hold it for free. 

The lecture

In this lecture, I take you on a journey that starts based on the challenges companies have always had when they have to market and sell their products, what principles are the basis for it, and how the same principles in many ways still apply Today. But, of course, manifests itself in a completely different way. 

I will talk about both the opportunities that exist today and about the opportunities that are just up the stairs, and which I expect will have a great significance in the coming years. On a more strategic level, you will get inspiration on how you - even with the limited resources you probably have, can take up the fight on the internet and you will get a lot of very concrete tips on how to optimize your website as best as possible and become visible towards your most important target groups. The last part of the lecture will have a lot of focus on SEO services and if you go home and do the things you learn from this lecture - which is definitely an affordable task for most people, then I guarantee you that you will be much better off than the majority of the other local and smaller businesses you compete with. The lecture lasts approx. 1 hour and approx. 30 minutes afterward to Q&A. Overall, we recommend that approx. 2 hours for the whole event, so there is also time for a cup of coffee and some loose talk and networking. 

Why is the lecture offered for free?

It's very simple - I have always believed that sharing his knowledge, educating the market, and making people more skilled also benefits me as a consultant, our company, and the whole market. It creates trust and credibility. It is good and classic content marketing. For almost 20 years I have done it by i.a. to write books (as many as 8 of them), articles, blog posts and has given more than 250 lectures in the United States, Europe, and the Middle East. I love to convey what I am passionate about, and take pride in the fact that everyone gets something out of it. Of course, I do not do it just for the sake of my blue eyes. But I certainly do not either because I expect the whole hall to call me the next day to buy something. It is a long-term investment in a good brand. As always, my lecture will thus have 100% focus on the academic. It is by no means a lecture where I try to sell myself or Waimea. My goal is unconditional that you should feel inspired and better equipped for the work of your website and SEO. Should there be any inquiries at some point as a result, that is fine, but it is by no means the short-term goal. 

What do we expect from you as a partner?

First of all, we expect you to have a group of people in your network who could benefit from hearing the talk. As a starting point, we expect a min. 50 participants, and can easily handle up to a few hundred in the hall (or more, but then Q&A can be a little more difficult).

In addition, we expect you to be in charge of all the practicalities. We come with lectures and computer  you make sure that people come and make rooms and refreshments available. In this way, the costs for both parties are kept completely down.