Posts

Showing posts from September, 2020

SEO Analysis for less than DKK 10,000!

Image
  An SEO Analysis is the best way to kickstart the work of SEO work. With the SEO Analysis, you get a 360-degree study of your website and market, to find out what you should do to increase your visibility in Google. But if you have to go all the way around all the factors that come into play in SEO today, then it is a very extensive job. Therefore, a good SEO Analysis also costs a lot. I admit that. Typically, we spend 3-5 days on a full SEO Analysis - and for large and complex websites and in highly competitive markets, even more. But now there is good news for you who want to get started and do not have the budget for the big SEO Analysis… As something completely new, we now offer an SEO services in Pakistan Analysis for only DKK 9,500! Read more below and order your SEO Analysis today  The 80-20 rule also applies to an SEO Analysis As with so much else in life, the 80-20 rule also applies to an SEO Analysis - you can get 80% of the way with 20% of the cost. Of course, in the

SEO Analysis for less than DKK 10,000!

Image
  An SEO Analysis is the best way to kickstart the work of SEO work. With the SEO Analysis, you get a 360-degree study of your website and market, to find out what you should do to increase your visibility in Google. But if you have to go all the way around all the factors that come into play in SEO today, then it is a very extensive job. Therefore, a good SEO Analysis also costs a lot. I admit that. Typically, we spend 3-5 days on a full SEO Analysis - and for large and complex websites and in highly competitive markets, even more. But now there is good news for you who want to get started and do not have the budget for the big SEO Analysis… As something completely new, we now offer an SEO Analysis for only DKK 9,500! Read more below and order your SEO Analysis today  The 80-20 rule also applies to an SEO Analysis As with so much else in life, the 80-20 rule also applies to an SEO Analysis - you can get 80% of the way with 20% of the cost. Of course, in the ideal world, it's

GDPR and SEO - advantages and disadvantages

Image
  As you probably already know, the EU's new personal data regulation, the General Data Protection Regulation (usually abbreviated to GDPR), enters into force today - 25 May. In this regard, most website owners need to make some adjustments to their website, in order to live up to the law.  Hopefully, you have control over what needs to be done on your particular website but have you thought about how it may affect your SEO. Can GDPR Harm SEO? Can it benefit? We will take a closer look at this in this post.  What does the GDPR require of your website? In this post, I will not go into detail about what exactly you need to do on your website to live up to the new personal data regulation. Because it all depends on what functions you have and it is at least something you should review with your own lawyer if you have not already done so. But you will probably have at least some of the following needs and challenges that can affect your SEO: You may want to consider changing

SEO: Duplicate Content is Still a Problem!

Image
  Google is getting better and better at filtering out the things that do not benefit their search users and the quality of its index. This also applies to Duplicate Content. But does that mean you no longer have to worry about Duplicate Content? The short answer is a resounding no! In fact, Duplicate Content - precisely because of Google's more effective filtering - is an even bigger problem than ever before.  In this post, we are going to take a closer look at why Duplicate Content is such a serious SEO issue, where it often occurs and what you can do about it. Why is Duplicate Content a problem? Basically, it does not make sense for Google to store the same - or virtually the same, information multiple times in their index. It's just a waste of space. And maybe even worse - it can lead to poorer search results. When you do a search, Google wants to show you a selection of different results. If e.g. a product, with the same description and price, appears on many URLs -

SEO requires detailed technical care

Image
  Care and attention to detail generally make sense - not just in terms of SEO. But especially when it comes to technical SEO, extreme care on all of them - eventually many, technical details are extremely important. Even very small mistakes can have catastrophic consequences for your visibility in Google - and if you forget to implement the latest standards, you will miss out on the extra boost it can provide.  The challenge is so "just" that today there are really many technical SEO conditions. You probably know some of them - but are you sure you know them all? Do you know what the latest standards are and to what extent they must be met? In this post, we are going to take a look at some of the technical SEO requirements that you should ask yourself and your developers. If you are in doubt about any of it or want help with this - a little difficult part of SEO, then we are of course very happy to help.  The first step is proper indexability Whatever else you do, the

what are the most significant SEO Ranking Factors in 2020.

Image
  I have also invited myself and of course, participated with my experience. The study builds on the studies he previously did when he was at Moz and is, as always, an exciting solution. But as always, of course, one should read that kind of thing with a pinch of salt and in this post, I will spice up the results of the survey with a few of my own, completely unreserved opinions.  Positioning variables rely upon the sort of search I can state with satisfaction that an overwhelming majority of the survey respondents believe that Google's Ranking Factors are dynamic and thus not necessarily the same on all searches. This is also why broad surveys of SEO services in Pakistan Ranking Factors will never be completely accurate for all kinds of searches. And that's also what makes it so that in some markets you can experience that all top 10 results are something “spammy crap” - to put it bluntly, and similar searches in other markets are characterized by a hero's other qua

Site improvement isn't dead - in fact!

Image
  At regular intervals, SEO is declared dead. Typically, the argument has been that Google has now become too smart to influence the search results, that they do everything they can to keep the users themselves, that the competition is too high, or that everyone eventually just clicks on the ads - forward for the organic results. The truth is, though, that SEO is by no means dead. On the contrary. A major study from June this year clearly documents that the value of SEO is still very high. In this post, I will take a closer look at the study of why SEO is certainly not dead - and why it probably never happens.  The vast majority click on the natural outcomes Let me start with one of the survey's perhaps most startling results. For every one click on a Google Ads ad, an organic result is clicked 11.6 times! So despite the fact that the ads are definitely filling up more and more in Google, many (thankfully) still choose to click on the organic results.  Does this mean that Goo

New SEO trend: Splitting of portal domains

Image
  It is almost many years ago that I first foresaw the death of the wide portals. “All-purpose portals” such as Wikipedia, eHow, Jubii and Scandinavia Online in Denmark and one of the most successful international portals About.com have all since had to true this. When the first Google Panda update rolled out in 2011, it became a serious step in the right direction and a serious wake-up call for these portals. Many of them subsequently experienced very severe declines in organic search engine traffic and very almost none of them initially found solutions to their challenges. But now something new has happened. About.com rebranded to DotDash.com in 2016 and has since embarked on a series of notable domain splits. And even more remarkable is to see the results. They are, to put it mildly, storming forward in Google. In this post, I will take a closer look at the background to such a split, the results it has given About.com, and whether it is possibly something you should also consider

SEO and Data Driven News

Image
  Links have been one of the most important elements of SEO for many years. It still is. But links are not just "a voice on your website". It has become a much more nuanced signal, which Google I .a. user in their new EAT ratings. But what is EAT rating, how does Google interprets link signals and authority today, and why are data-driven news stories one of the best methods you can work with today to create better and more stable results? And how do you do that? All that I will take a closer look at in this post. What is Google EAT? EAT is an abbreviation for Expertise, Authority, and Trust - three factors that Google has increased its focus on in the last few years. Through a very large team of external Quality Raters, Google continuously evaluates worldwide websites and search results based on the EAT parameters and use it to improve its search algorithms. The consequences of this we saw me .a. in 2018 when many Danish websites in the healthcare sector were hit hard by

How to Create an SEO Analysis Value

Image
An SEO Analysis is a thorough review of your website where all the factors that matter to visibility in Google are examined . Maybe you have had an SEO analysis is done before. But how much did you get out of it? How much more visible in Google did you become? Unfortunately, many people find that an SEO Analysis does not really lead to clear improvements - more and better rankings in Google, more visits, and conversions (eg leads or sales). In this post, I will show you how an SEO Analysis CAN actually create value. Very value! More visibility and more sales. My experience is that a good SEO Analysis, combined with the right prioritization and follow-up, is one of the best and most effective tools when you want to optimize your website in the search engines… The SEO analysis (more than) doubled the visibility! One of the many good examples of how effective an SEO Analysis can be is SOS Children's Villages. They had been struggling for a while to become more visible in Google a

Get a free lecture on SEO and local companies' digital challenges

Image
  I have put together a really good talk on the strategic and technical challenges most small and local businesses face in the global digital world. The lecture is offered to selected organizers completely free of charge. If you are a member of an organization, ERFA group, municipal entrepreneur group, or similar and would like to offer this lecture to your members or local companies, Below you can read a little more about the lecture and why we offer to hold it for free.  The lecture In this lecture, I take you on a journey that starts based on the challenges companies have always had when they have to market and sell their products, what principles are the basis for it, and how the same principles in many ways still apply Today. But, of course, manifests itself in a completely different way.  I will talk about both the opportunities that exist today and about the opportunities that are just up the stairs, and which I expect will have a great significance in the coming years. On

Does your in-house SEO team get the best knowledge, training and ongoing support?

Image
In recent years, many medium-sized and large companies have chosen to expand their in-house marketing team's expertise in, among other things, SEO, keyword ads, social media marketing, and email. A few smaller companies have also jumped on the bandwagon - especially those where SEO has a high strategic priority. And I actually think that's a really wise decision. On the one hand, with the increasing importance of these channels, it is very important that there is a solid internal anchoring and on the other hand, there are a number of tasks that are either handled better or cheaper by own employees than external consultants. But what remains, for most, after all, are some challenges. The internal teams must be kept up to date with the latest knowledge, complicated technical and strategic challenges can be difficult to deal with, and there may be practical tasks that they are not equipped for or have the capacity to solve. In this post, I will take a closer look at some of the ch