How to Create an SEO Analysis Value

An SEO Analysis is a thorough review of your website where all the factors that matter to visibility in Google are examined. Maybe you have had an SEO analysis is done before. But how much did you get out of it? How much more visible in Google did you become? Unfortunately, many people find that an SEO Analysis does not really lead to clear improvements - more and better rankings in Google, more visits, and conversions (eg leads or sales). In this post, I will show you how an SEO Analysis CAN actually create value. Very value! More visibility and more sales. My experience is that a good SEO Analysis, combined with the right prioritization and follow-up, is one of the best and most effective tools when you want to optimize your website in the search engines…

The SEO analysis (more than) doubled the visibility!

One of the many good examples of how effective an SEO Analysis can be is SOS Children's Villages. They had been struggling for a while to become more visible in Google and then came to us. 

We started by doing a careful SEO Analysis and found (as we pretty much always do) quite a few things that should be improved. The skilled team at SEO Børnebyerne immediately took on the tasks, in the order of priority and the result was, based on the SEO Analysis, well and truly a doubling of their visibility in Google! It is an impressively good result. But not unusual. I have experienced websites that have achieved an even greater increase in visibility after following our good advice in an SEO Analysis. And some experience a little less. It all depends on how many and how serious errors, omissions, and weaknesses there are on the individual website. But no matter how many problems you have and how much can and should be improved, and SEO Analysis will always make sense to do. See it as a service overhaul. Both good and bad things are good, on a regular basis, to get documented. 

What is a good SEO analysis?

One can do SEO services in Pakistan Analysis in many ways and include more or fewer details in it, but our experience is that the absolute best results are achieved if one gets all the way around all factors. 

It's a bit like repairing a car. If you just look down into the engine compartment, you will not notice the - perhaps very serious faults that may be elsewhere in the car. In the SEO Analyzes we do, we therefore usually include all aspects of SEO:

Website status
We start by preparing a status based on a priority list of keywords and competitors. We look at i.a. indexing - including whether the content of your pages is printed in a way that can be read by the search engines (which, for example, JavaScript can prevent) and rankings, whether there are indexed pages that do not exist, whether the server responds with the right header codes test how fast the website is, check for dead links and then move on to:

Website architecture (technical SEO)
We investigate everything about, among other things: whether your domains are used correctly, site structure, URL formats, internal links, navigation, duplicate content, SSL, language division, mobile optimization, AMP, video and robots .txt. 

Coding (technical SEO)
We examine, among other things: the quality of your coding, whether all pages use technically correct TITLES, META descriptions, Social META tags, and Schema data, H-tags, CSS, and images. 

Content optimization
Here we look both at how texts are generally used on your website, but also how they are used on the individual page types - front page, category pages, product pages, blog, FAQ, etc., whether TITLEs and META descriptions are optimized, etc. 

User engagement
We investigate me .a. bounce rates, time spent on the site, number of pages views per session, new versus repeat users, conversion rates, and other actions. 

Links
We examine both the scope and quality of links to your website, outbound links and come up with concrete suggestions on how you can get more of the right links. 

Spam
These are the few websites that deliberately try to spam Google, but unknowingly you can easily do something that CAN be perceived as spam by Google. We, therefore, investigate whether this is the case so that you can avoid negative surprises. Each of the above punks is divided into three sub-points:

A general explanation of why and how that person is important for SEO - and how important it is in the overall picture. An analysis of the specific situation on your website - whether there are errors, deficiencies, or weaknesses that should be corrected. A recommendation for what exactly should be done and how.

All points must be prioritized!

All points are initially prioritized in red, yellow and green - must have, nice to have, and OK.

For most websites, there will be some green dots. But it is good to include them in the SEO Analysis anyway. Then you have documentation that it is really made - and it is always very nice to see. 

Unfortunately, most websites also have some serious ones - the red ones, dots. There are things that should be done first. Without them being fixed, everything else will have almost no positive effect. It can e.g. be serious indexing issues, errors and omissions in the content, fatal lack of links, or (often unconscious) spam issues. What then remains, for most websites, are a number of yellow - nice to have, dots. These are conditions that will definitely be good to improve - if you want to be more visible, but which, in the same way as the red dots, are acute and highly critical. 

The challenge then is to prioritize these. Too often there are many points to address, and we all have limited time and resources. We therefore often make a further prioritization of the yellow dots, in order to find the lowest hanging fruits. If you start with them, with the least amount of effort you will see the biggest improvements in invisibility. We have developed a really good and objective model for this, which looks at three factors:

How much does the concrete element affect visibility

How many resources does it take (time and money)

How quickly will the result of improvement take effect

The three points are rated on a 5-point scale and calculated together in a sum, so you get a really good overview - and can prioritize your work. You can choose the one that goes fastest, the one that has the biggest effect, the one that costs the least - or a total combination of the three factors. 

It is our experience that this - a very objective way of prioritizing - is far more effective than just getting started from one end. And most of us want to see such good results, as quickly as possible and as cheaply as possible. 

Review of the SEO Analysis

A full SEO Analysis may well be a bit of a mouthful. Depending on how complex your website is, how many page types you have, and how many problems we find, the analysis can end up filling up to over 100 pages! There may also be details that you, despite trying to describe it as well and in detail as possible, do not fully understand. And in addition, there may be some of our suggestions for concrete improvements that you are considering solving in a different way. As a regular part of the SEO Analyzes we do, we, therefore, review the finished analysis with you. Then you can ask questions about what you may be in doubt about, and we can review the suggestions you may have for other solutions.

An SEO Analysis is  Not Enough

Unfortunately, it is not enough to have an SEO Analysis done. This is generally the case with analyzes. If it just ends up lying around collecting dust in a drawer, then you get nothing out of it.

Even enough so many great charts, analyzes and spreadsheets, create no value in themselves. The recommendations for improvements must also be implemented. 

But it is important that you solve the identifying problems in the way we have recommended and not just throw yourself into completely different solutions - because then you risk that it does not work as desired. So if you need to solve the problems in other ways than we have suggested, it is important that we talk it through thoroughly first. Then we can together find solutions that both fit exactly to your wishes (and any limitations in its systems we were not aware of) and which we also know work best in the search engines. At the meeting, we will also talk about who is tackling the various tasks. It is important it becomes as concrete as possible. You can probably do a lot of it yourself, maybe you have internal developers, copywriters, and communication staff who need to be on the field, or external agencies. There may also be some of the tasks that you would like us to handle for you. Many choose e.g. to let us deal with link building, certain parts of the technical optimization or optimization of META data. However, it is entirely up to you whether you - in addition to the SEO Analysis, want our practical help. You do not commit to anything. 

What Does an SEO Analysis Cost?

As with most other consulting work, the price depends entirely on the scope of the task.

If you have a very large site, with many elements, a webshop, etc., it takes a little longer to do the analysis than if it is a smaller and simpler website. You can probably find suppliers who on the surface look cheaper than us. But how good are the results then? As a customer told me a few years ago, he had initially opted out of us because he was afraid it would be too expensive. The first supplier he then chose sent just a few single pages, with technical excerpts. Then he chose us, and with just his website we were able to handle the task for almost DKK 30,000. He ended up almost doubling the traffic from Google. So, in the end, we were much cheaper despite a slightly higher price - and he was obviously very happy. As with all marketing, it's all about ROI - not just what it costs, but even more so what you get out of it. I personally stand by the goal of high quality the SEO services in Lahore Analyzes we do.