7 things SEO texts need to contain

 

This is one of the most common questions a customer or newly arrived LIA usually wonders. To understand how to write a good SEO text, you first need to understand that a good text is basically about writing relevant and informative content.

Here are 7 things that web editors and writers for digital channels should keep in mind to write better texts that have extra good prospects for search engines.

1. Clear structure

The basis of a good text is structure. This is something that both your visitors and Google will appreciate. By having a clear structure, the text will be easier to read and it will be easier to find in the text, if your visitors are only looking for answers to a specific question.

But how do you create a clear structure? Here are some tricks.

An interesting main headline

Dedicate the main heading to your page, not two, one. It may sound obvious but the fact is that many websites out there sometimes contain several headlines without the writer even knowing about it. 

How is that possible? Well, the main heading should be tagged with an H1 in the code, this is not always the case.

Apart from the technical aspect, the title should also be interesting and informative. The reader should be able to quickly get an idea of ​​what the text is about just by looking at the title. 

BuzzFeed is known for creating interesting click-friendly headlines in the form of tips and guides. 

Add subheadings

In addition to the main heading, it is also important that you use subheadings when you want to delve into a topic in the text. This makes it much easier to find in a nutritious and informative SEOservices in Pakistan text. 

Make sure that the subheadings are also tagged in the code (H2-H6) it makes it easier for Google to understand the structure of the text.

Short paragraphs

We find it difficult to pay attention to things for too long, not least when we try to read longer texts. Therefore, remember to keep your pieces relatively short. It makes it easier for the reader to stay focused longer and increases the chance of continuing to read even if the article is very long.

lists

Try adding bulleted lists or tables to increase the degree of clarity and structure in the text even more. Who does not like lists?

2. Informative, relevant and unique content

Now you have some tips on what the structure of an SEO text should look like. Let's take a closer look at the content itself. Your first question is most likely…

"How long should an SEO text be?"

It depends on. One factor in how long your SEO text should depend on the competition in the search results. Take a look at how much content competing pages that rank in the top 10 of the keyword have to get a feel for how much text can be expected of you to compete. 

But remember that it is the quality that should control the amount of text, not just the quantity. Remember that the content you write should be unique and provide value to the reader. 

If you really want a guideline, I can recommend that an "optimal SEO text" should usually come up with at least 300-400 words with unique text on the page. 

Focus on one keyword - in moderation

An SEO text is not an SEO text without focusing on a selected keyword. Yes, a keyword. 

Let us all agree that it is difficult enough to rank at the top of a keyword. Therefore, as a rule, a page is optimized for a keyword (or phrase). This will make the text more concrete for the reader and it will make it easier for Google to understand what the text is about and thus which keyword your text should reasonably rank on. 

 

The thing is that when you write a text on a specific topic, you will mention the keyword naturally just by speed. And that's exactly how it should feel when you read - naturally. 

You want to avoid something called "keyword stuffing" which means that you push in the keyword in an unnatural way with too high a frequency. As a rule, a keyword should be mentioned about 3-4 times per 100 words for the text to be considered optimized for a keyword. You also usually refer to this as keyword density and then talk about 3-4%. This particular article has a keyword density of 3%, can you guess the keyword?

4. Internal links

A good SEO text should provide value for the reader, at the same time as it contributes to good user experience on the site. An easy way to provide the reader with extra information is to link to a related product or other relevant content on the topic. Not only does it give the reader added value, but it also gives Google signals about which pages are important to your site because you choose to link to them. 

5. Light images with alt texts

Really good content is not just about text. Feel free to add images to illustrate the topic and enhance the user experience, but there are things you should keep in mind for the images to be as optimal as possible for SEO.

Compress images

Heavy images can impair the loading time, so be sure to have compressed images. A rule of thumb is that images should be a maximum of 100kb, preferably even smaller.

Optimize alt texts

Do not forget to add an alt text to the image when uploading it to the CMS. Alt-text is read aloud to blind or visually impaired visitors using screen readers, which enhances the user experience. The text also provides information to Google about what the image is about, as Google is not yet able to "see images". An optimized alt text describes the image and has the keyword in mind.

6. Optimized URL

When you are done with the content, it is time to look up. Do not forget that you also have control over what should be in the URL. Because the URL is visible in the search results, you want it to be informative to a potential visitor and reflect the content, while elevating the keyword. 

A recommendation is that the URL reflects the site structure and that the URL extension (URL-slug) is inspired by the main title. That way, it's informative and you'll automatically get the keyword (because it's in your headline). 

7. Associated metadata

Last but not least, a perfect SEO services text should also have associated metadata that is optimized. Metadata is the text that appears in the search results and acts as a showcase for your page. The text consists of a title and a description, and as the main headline, your meta title should be interesting and "click-friendly". You are fighting for attention! Do not forget that the space is limited, so the meta title should be a maximum of 60 characters and the description should be a maximum of 155 characters. If it's longer than that, Google will cut the sentence, so stay within the frame!