Shopify SEO Complete Guide
The
Shopify stage like a sign
infant a number of its rivals like Wix happens to be a significant stage for a scope of
organizations. Attributable to detail by the BuiltWith utilization
measurements we can see that use of the CMS has dramatically increased since
July 2017. Right now, 4.47% of the main 10,000 locales are utilizing Shopify. Moreover,
a recent trend of clients using the Shopify platform at Go Fish Digital has been noticed which further confirms our assumption that
Shopify is one of the leading e-commerce companies.
Now
that we have proved to you the massive traffic the website receives, let’s look
at what Shopify SEO really is, facts you should know before getting started,
Shopify SEO issues and finally, SEO tips that give your website the traffic
you deserve.
What is Shopify SEO
Just
as the name suggests, Shopify SEO implies to the SEO services in Karachi improvements that
are unique to Shopify. Consisting of several
SEO-friendly features, Shopify has many more covert features that could get
you ranked high on the SERPs.
Before You Get Started…
Before
getting to the SEO tips and tricks we have picked out for you, it’s important
you understand and know some key features and adopt the following recommendations:
Paid Plan
It
is imperative you sign up for the paid plan since Shopify doesn’t let
search engines index stores on trial accounts.
Security
Make
sure the SSL
encryption sent between your visitors and your store is enabled so that it ensures the users faster
page load times remove mixed content to get more security and
better SEO.
Mobile-Friendly
According
to recent studies, it’s been found 50% of
searches are done via mobile, and this number will only continue to grow. Therefore, use the
responsive Shopify themes and test them using Google’s mobile-friendly tester.
Google Analytics
Setting Google Analytics makes it easier for you to monitor and track your visitors. If you don’t already, learn how to set up the
free app to your Shopify here.
Google Seach Console
Google
Search Console shows what
keywords you rank for, amongst a number of other things. Refer to this guide to know how you can go about it.
Sitemap Submission
Submitting
your website’s XML sitemap is a great SEO tactic as it allows you to quickly find your essential website pages. Shopify creates an XML sitemap
for you at yourstore.com/sitemap.xml, and here is how you can submit it. Before we move on there are certain SEO tips
which are more technical in nature, require a strong knowledge of coding while
others are more general and can be adopted without much knowledge of the
same. As we start with the technical SEO services recommendations, make sure you
are backed up by a tech-savvy company/professional, in a lack of which, make
sure to book
a call with us so that we can set you up with our Shopify SEO
professional asap!
Technical Shopify SEO Recommendations
Now
that we have mentioned the Shopify basics, there also exist certain SEO issues such as duplicate content and
this guide provides you with recommendations on how to overcome these barriers
to ranking high and revamp your e-commerce business!
Duplicate Content
Duplicate
content occurs when either duplicate or similar content exists on two separate URLs.
This
is detrimental for your SEO since it creates issues for your search engines as
they might not be able to determine which of the duplicates is the canonical version. (A canonical tag is a way of telling search engines that a
specific URL represents the master copy of a page.)
Moreover,
oftentimes, link signals are split between the pages, and Shopify
has been known to create duplicate content in several different ways through:
- Duplicate Product
Pages
- Duplicate collections
pages through pagination
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