Shopify SEO Complete Guide

 


The Shopify stage like a sign

infant a number of its rivals like Wix happens to be a significant stage for a scope of organizations. Attributable to detail by the BuiltWith utilization measurements we can see that use of the CMS has dramatically increased since July 2017. Right now, 4.47% of the main 10,000 locales are utilizing Shopify. Moreover, a recent trend of clients using the Shopify platform at Go Fish Digital has been noticed which further confirms our assumption that Shopify is one of the leading e-commerce companies. 

Now that we have proved to you the massive traffic the website receives, let’s look at what Shopify SEO really is, facts you should know before getting started, Shopify SEO issues and finally, SEO tips that give your website the traffic you deserve.   

What is Shopify SEO

Just as the name suggests, Shopify SEO implies to the SEO services in Karachi improvements that are unique to Shopify. Consisting of several SEO-friendly features, Shopify has many more covert features that could get you ranked high on the SERPs. 

Before You Get Started…

Before getting to the SEO tips and tricks we have picked out for you, it’s important you understand and know some key features and adopt the following recommendations:

Paid Plan 

It is imperative you sign up for the paid plan since Shopify doesn’t let search engines index stores on trial accounts.

Security 

Make sure the SSL encryption sent between your visitors and your store is enabled so that it ensures the users faster page load times remove mixed content to get more security and better SEO. 

Mobile-Friendly

According to recent studies, it’s been found 50% of searches are done via mobile, and this number will only continue to grow. Therefore, use the responsive Shopify themes and test them using Google’s mobile-friendly tester.

Google Analytics

Setting Google Analytics makes it easier for you to monitor and track your visitors. If you don’t already, learn how to set up the free app to your Shopify here

Google Seach Console

Google Search Console shows what keywords you rank for, amongst a number of other things. Refer to this guide to know how you can go about it. 

Sitemap Submission

Submitting your website’s XML sitemap is a great SEO tactic as it allows you to quickly find your essential website pages. Shopify creates an XML sitemap for you at yourstore.com/sitemap.xml, and here is how you can submit it. Before we move on there are certain SEO tips which are more technical in nature, require a strong knowledge of coding while others are more general and can be adopted without much knowledge of the same. As we start with the technical SEO services recommendations, make sure you are backed up by a tech-savvy company/professional, in a lack of which, make sure to book a call with us so that we can set you up with our Shopify SEO professional asap!

Technical Shopify SEO Recommendations 

Now that we have mentioned the Shopify basics, there also exist certain SEO issues such as duplicate content and this guide provides you with recommendations on how to overcome these barriers to ranking high and revamp your e-commerce business!

Duplicate Content 

Duplicate content occurs when either duplicate or similar content exists on two separate URLs. 

This is detrimental for your SEO since it creates issues for your search engines as they might not be able to determine which of the duplicates is the canonical version. (A canonical tag is a way of telling search engines that a specific URL represents the master copy of a page.)

Moreover, oftentimes, link signals are split between the pages, and Shopify has been known to create duplicate content in several different ways through:

  • Duplicate Product Pages 
  • Duplicate collections pages through pagination

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