7 WAYS TO BUILD PERSONAL BRANDING ON INSTAGRAM

 

Personal branding is a conscious and deliberate effort to create and influence public perceptions of a person by positioning them as an authority in the industry, increasing credibility, and differentiating themselves from competition to ultimately advance their careers, increase the circle of influence and make a bigger impact.

In simpler and shorter terms, personal branding is something that makes us different from others in the same industry.

Example: In In the fashion industry, there are a lot of influencers who are focused on moving in this niche, but if we asked you to name their names, maybe only 10-20 names you could name. The question is, among hundreds or thousands of names, what makes you mention these names? The answer is because they are different from others.

When it comes to Instagram, get Instagram followers are now the second most popular social media platform after Facebook, and influencers from various industries are flocking to build their fan base on social media - Instagram is no exception.

Instagram now has more than 1 billion monthly active users, making it impossible for influencers not to take their place here. However, among those 1 billion people, how to be different from the rest and be remembered by the followers? Build personal branding.

In this article, we will share 7 ways to build personal branding on the SMM services version of Instagram.

# 1 Fill in the bio with clear information

Your bio is an important part that must be filled in clearly, precisely, and without verbose if you want to build personal branding. Let's just say you are a travel influencer, but out there are already many travel influencers who are earlier and more famous than you. Therefore, make a clear bio that describes which industry you are in, what makes you different, and if necessary, use a special hashtag or branded hashtag.

# 2 Create a content concept

All influencers on Instagram do this. You can't just join Instagram and upload whatever you want. Instead, you should prepare or conceptualize your content carefully before starting execution.

Not sure how to start? You can take a peek at the profiles of accounts in the same industry and see how they create and are consistent with the content they create. Learn how they interact with followers and find out which side of things you can apply to your own account.

# 3 Create a consistent theme

You must know that to be different on Instagram, one way is to create a theme for the photos and videos that you upload, and do it consistently.

Examples of themes that can be explored on Instagram:

•          Black and white;

•          Monochrome;

•          Full color (colorful);

Do it consistently until people see it. If so, optimize the other side of your Instagram account.

# 4 Interact with followers

You don't want to be seen as an arrogant person on social media, especially on Instagram. If any of your followers have commented on your posts, be sure to reply as quickly as possible to show that you care about their interactions.

Interaction with followers is not only possible in Feeds. Get real Instagram followers Stories has quite a number of features that can be used to communicate directly with followers such as stickers, quizzes, polls, and so on.

# 5 Collaborate with other influencers

Collaboration is another effective way to make us known to more people. By collaborating with influencers who are in the same industry as you, it will certainly bring new audiences, traffic, engagement, and reach that may be outside your target market.

Collaborate actively and regularly and bring fresh themes or issues so that the general audience can feel connected.

# 6 Share what you are passionate about on a regular basis

If you are an expert in a field, such as beauty, shares tips about beauty regularly with your followers. From here it will be seen which ones are happy with your content, and which ones are just curious.

Share important things about your field from a unique and fresh perspective so that your audience doesn't feel bored. You can also collaborate on this point by inviting experts who are already in the same field.

# 7 Be yourself

One of the most important things that must be understood when building personal branding is, make sure to be yourself, not someone else. Why? Because by being yourself, you will not feel overwhelmed when you have to share content based on what you are good at, understand, and realize.

Trying to imitate other people may seem cool at first. However, as time goes by you will feel that something is wrong with it. Comfort is important when building personal branding, so make sure you are comfortable in branding that is honest and straightforward.

Conclusion

Nothing big happens instantly, as well as in building personal branding. Building personal branding will take quite a long time, and maybe aged during your career.

Even on the journey of building personal branding, you will experience ups and downs and you will find which content works and what doesn't. Always do trial and error, and analyze which one works best for you.

Good luck!